Textron Financial Corp., a Textron Inc. company, last week named Shelley Wilson senior vice president of marketing. In this role, Wilson will plan and direct all aspects of the company’s marketing policies, objectives and initiatives, as well as oversee the management of positioning and promotional activities for the company’s products and services. She will also collaborate with divisional marketing and sales managers to develop and implement business plans and strategies.
Wilson replaces Adele Suddes, who is joining Textron Inc. as executive director of customer leadership. Wilson will report to president and chief operating officer Jay Carter and serve as a member of Textron Financial’s Executive Committee.
“Shelley is an exceptional leader with broad marketing experience,” said Carter. “As a strong strategic counselor, she also has a keen focus on understanding and anticipating the needs of the customer. These skills are well-suited for continuing to develop the strength of the marketing function throughout Textron Financial and helping us to build upon our strong record of customer satisfaction and loyalty.”
Providence, R.I.-based Textron Financial is a diversified commercial finance company with more than $11 billion in managed receivables. It has core businesses in aviation finance, asset-based lending, distribution finance, golf finance, resort finance and structured capital.
