New Holland Construction and Kobelco Construction Machinery America last week announced Edgar Chavez has been named director of marketing for North America. Chavez will be responsible for all North American marketing strategies and activities for the New Holland Construction and Kobelco brands, reporting directly to Terry Sheehan, president of Kobelco America and vice president of New Holland Construction.

For the last two years, Chavez has served as director, key national and government accounts and global product development platform-marketing manager for New Holland Construction and Kobelco America. With nearly 20 years of industry experience, Chavez’s career includes experience with Astec Industries, Mitsubishi International and Volvo Construction equipment.