Makita joined nearly 8,000 attendees at the Hard Rock Casino for Kicker Audio’s Sixth Annual Big Air Bash during the SEMA Trade Show last week in Las Vegas. The event featured freestyle motorcycles and snowmobiles launching into the Las Vegas night, live DJ’s, a performance by British rockers The Crave, and an array of custom cars on display.
Makita joined Oakley, Monster Energy, KMC Wheels, Ogio, Polaris, and Zune as co-sponsors of the annual Kicker event. Makita’s booth included a broad selection of the company’s latest industrial quality power tool offerings, as well as a hands-on demonstration for attendees.
The 2007 Big Air Bash was the sixth annual event for Kicker. The night’s main events included freestyle motocross, quad, and snowmobile exhibitions, with a first-ever “Flip-Off” finale between the riders. In association with the Flip-Off, prize packages were awarded to lucky fans, featuring prize items from KICKER, Oakley, and OGIO.
Makita’s partnership with Kicker, Monster Energy and Ogio is part of the brand’s ongoing effort to reach the younger, high-energy professional tool user.
