L’Horme, France-based Haulotte Group opened a new subsidiary in Mexico last month, as part of the company’s worldwide development strategy.
Laurent Demaretz joined the group as Mexican subsidiary manager. Demaretz previously worked as an industrial robotic sales manager. In his new role, Demaretz will define the company’s sales strategy and implement the Haulotte product range in Mexico, including a complete range of aerial work platforms, the HTL range of telehandlers, and the Multijob full-rotating backhoe loader.
Haulotte Group currently has five strategic subsidiaries in the United States and one in Brazil. In 2007, the group plans to open two others in South America, in addition to the Mexican subsidiary. Haulotte now has 18 subsidiaries worldwide and will open two new plants in Spain and Romania in the first half of 2007, joining the three existing French plants.
