Doosan Continues British Open Sponsorship

July 18, 2012
Doosan this week announced it will again be an official patron of the British Open, the oldest of the four major championships in professional golf.

Doosan this week announced it will again be an official patron of the British Open, the oldest of the four major championships in professional golf. This is Doosan’s third year as a sponsor.

More than 200,000 spectators are expected at Royal Lytham & St. Annes Golf Club in Lancashire, England, site of this year’s Open Championship. The event will be broadcast to 190 countries worldwide, by the BBC and ESPN.

Doosan is one of seven British Open patrons that include Rolex, HSBC, Mercedes-Benz, MasterCard, Ralph Lauren and Nikon. Doosan was the first company headquartered in Korea to support the tournament.

A global company, Doosan specializes in the infrastructure support business, which includes thermal and nuclear power generation, construction equipment, marine diesel engines, mechanical equipment and material handling equipment.

“The sponsorship of The Open has significantly contributed to promoting Doosan’s brand to the world,” said Hye jin Kang, executive director of Doosan Corp.