Capitalizing on Emerging Rental Markets

As the rental industry continues to mature, the quest to find new markets and applications is a key driver for growth. When the economy took a dive in 2008, fleet operators scrambled to find new and expanding markets. Organizations like United Rentals, Sunbelt Rentals, and H&E Equipment Services quickly accelerated their focus on the industrial equipment rental market. Specifically, these players made their biggest push to penetrate and serve the always-active chemical plants and refineries. Although industrial users may have higher expectations and standards for equipment and support, they are attractive to rental companies because they are often willing to pay higher rental rates and are not as hard on the equipment.

As their industrial focus escalated, equipment rental fleets have been shaped to better support the variety of needs and applications in this market. While some applications can be supported by traditional equipment, many fleets have grown because of the willingness of organizations to invest in new products and technology. Download the “Capitalizing on Emerging Rental Markets” Whitepaper below to learn more!