Rermag 1450 Honda Blue Skies Our Children Campaign Web 1

Honda Power Equipment Launches New Sustainability Initiative for Dealers

Aug. 17, 2012
Honda Power Equipment last week launched a new dealer program designed to support Honda Power Equipment, Honda Engines and Honda Marine product dealers participating in the company’s global sustainability initiatives.

Honda Power Equipment last week launched a new dealer program designed to support Honda Power Equipment, Honda Engines and Honda Marine product dealers participating in the company’s global sustainability initiatives. The company created an all new Eco-Guide that illustrates specific practices to help Honda dealers improve their environmental strategies.

The Eco-Guide offers information on initiatives dealers can adopt to create environmental efficiencies at their facilities, including a comprehensive list of recycling, energy savings, and heating, cooling, water and community conservation initiatives, along with ways for dealerships to implement these activities. Printable files of posters and labels accompany the Eco-Guide to help dealers visually highlight their environmental efforts to customers and members of their communities. The guide also includes links to national and state environmental resources that are available to help dealers with their individual plans of action.

Environmental sustainability is a bedrock value at American Honda, the company said. When its first marine outboard engine was introduced in 1964, Honda founder Soichiro Honda explained his position on helping protect the environment by noting that a marine engine should not emit oil into the same water where rice is grown.

“Whether we are manufacturers, distributors, retailers or consumers, we all are part of one continuous supply chain sharing one planet,” said Scott Conner, vice president, Honda Power Equipment. “The Eco-Guide will help our dealers carry out and extend the Honda environmental commitment by providing simple ways to make a real difference in our shared environment. Collectively, we can magnify our efforts to produce tremendous positive results for generations to come.”

In 1992, Honda established and announced the Honda Environmental Statement, defining its commitment and guiding its efforts to address environmental issues. The company publishes an environmental sustainability report annually called Blue Skies for Our Children, which illustrates the Honda environmental vision of a society where future generations can experience the joy and freedom of mobility while living within a sustainable society.

Honda is making the Eco-Guide available to its dealers exclusively through its company intranet.

Honda Power Equipment, a division of American Honda Motor Co., markets a complete range of outdoor power equipment, including outboard marine engines, general purpose engines, generators, lawnmowers, pumps, snowblowers, tillers and trimmers for commercial, rental and residential applications.