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New Holland Launches the Super Boom Road Show at ConExpo

March 30, 2011
New Holland Construction last week announced the launch of the Super Boom Road Show, an open house customer event to be held at New Holland dealerships across North America. The event includes a skid-steer challenge featuring New Holland’s new 200 Series skid-steer loaders.

New Holland Construction last week announced the launch of the Super Boom Road Show, an open house customer event to be held at New Holland dealerships across North America. The event includes a skid-steer challenge featuring New Holland’s new 200 Series skid-steer loaders.

The Super Boom Road Show will take place at 36 New Holland dealerships across the United States and Canada. Prizes and cash will be awarded to the top finishers. In addition, the operator who wins each local competition will be flown to Louisville, Ky., to compete in a final competition during GIE+EXPO 2011, October 27-29, to determine the North American champion. The grand prize winner will receive a new, fully loaded New Holland 200 Series skid-steer loader — valued at $35,000 — for their sponsoring company, plus $5,000 and New Holland gear for the operator.

“The skid steer challenge demonstrates the advantages of our new 200 Series skid steers,” said Dave December New Holland Construction marketing manager. “This includes outstanding control, easy attachment changes, precise maneuverability, superior visibility and best-in-class dump height and reach. We want to find out who is the best skid-steer operator in the industry with our machines. From a field of more than 2,000 competitors, 36 operators will meet head-to-head for the New Holland Championship in Louisville.”

Competitors who participate in the skid-steer challenge events at New Holland dealerships are eligible to win many prizes. In addition to competing for a chance to be flown (with a guest) to Louisville for the championship round, contractors can grab their share of $850 in cash prizes, win a New Holland rodeo belt buckle and receive exclusive discounts on New Holland equipment at the 36 dealer events.

The New Holland Super Boom Road Show events also provide fundraising and volunteer opportunities with local chapters of the American Red Cross and the Canadian Red Cross. At each event, a local Red Cross chapter representative will be on site to generate awareness of local Red Cross activities and recruit volunteers. Competitors who participate in the skid-steer challenge events, and spectators, are encouraged to make a donation to the local Red Cross chapter.

Complete information about the New Holland Super Boom Road Show, including online registration forms is located at www.newholland.com/roadshow.

New Holland Construction manufactures and markets a full line of skid-steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, compact and full-sized wheel loaders, crawler dozers, motor graders and telehandlers.