CNH Global is strengthening its relationship with De Lage Landen to provide its customers in the Russian Federation with competitive retail finance programs, which will be offered under the CNH Capital name. CNH International and CNH-Kamaz Commerce, subsidiaries of CNH Global, have entered into an enhanced program agreement with DLL.
The financing program, which will be operational from the beginning of 2012, will be staffed by a dedicated sales team that will work closely with CNH brands New Holland Agriculture, New Holland Construction, Case IH and Case Construction Equipment, their dealers and customers.
CNH and DLL established a relationship in Poland in 2007 and established a standard vendor program agreement for the Russian market in 2010.
“CNH is a key partner and we expect continued success in the Russian market,” said Frans Janssen, senior vice president CEE region De Lage Landen. “While the vendor lease model is unique in Russia, the completion of this agreement proves that our efforts are working and vendors are seeing the benefit that partnership financing can bring to their sales.”
“This agreement aims at improving the level of service offered to our customers,” said Mario Gasparri, general manager of CNH International. “By making available dedicated financial packages and tailored options to meet our customers’ business requirements, this agreement will increase their buying power and the competitiveness of our brands’ reliable equipment and high productivity technologies.”
