The Boston Celtics announced a multi-year marketing deal with Tools 4 Hire, a South Boston rental company to sponsor the Boston Gardens historic parquet floor.
Tools 4 Hire will be an official Celtic sponsor and “presenting sponsor” of the parquet. When members of the on-court cleaning crew hit the parquet to mop up the sweat, they’ll be wearing Tools 4 Hire T-shirts and brooms and mops with the company’s logo.
Tools 4 Hire will also present a Tools 4 Hire Parquet Floor Award annually to the hardest working Celtics player.
