As part of its long-term growth strategy, RSC Equipment Rental reorganized its international operations to provide added focus to international growth opportunities. Erik Olsson, executive vice president and chief operating officer of RSC, will assume additional management responsibilities with direct oversight of the company’s international operations.
“This change will leverage Erik’s strong background in international operations,” said Tom Zorn, president and CEO of RSC. “We recognize the significant potential to grow our business not only in the U.S. but across North America and this change will allow us to strengthen our operations in Canada and Mexico.”
Olsson has worked for Atlas Copco, the parent company of RSC, for more than 17 years. After graduating from the University of Gothenburg with a degree in business administration and finance, he joined Atlas Copco in 1988 as a controller. He then became financial manager for Atlas Copco’s CMT Brazil division in Sao Paulo before returning to Sweden in the position of vice president of finance for Secoroc, another Atlas Copco division. In 1998, Olsson was appointed chief financial officer for Milwaukee-based Milwaukee Electric Tool, and held that position for three years before being promoted in 2001 to chief financial officer for RSC. He became chief operating officer in early 2005 and oversees the efforts to fulfill the equipment rental needs of the more than 200,000 RSC customers in North America.
In addition, RSC appointed Bruce Rintoul as the new regional vice president for the company’s Canada Region effective Jan. 1. He will replace Brent Kuchynka, who was named regional vice president of the Southern Region in the U.S. Rintoul, who recently joined RSC as director of operations for the Canada Region, was a senior executive at the Churchill Corp., a diversified construction company in Canada, prior to joining RSC, and was responsible for the company’s industrial business.
Headquartered in Scottsdale, Ariz., RSC Equipment Rental is No. 2 on the RER 100.
