H&E Expands Eagle Business Model

April 17, 2006
H&E Equipment Services last week announced that most key managers and employees at Eagle High Reach, the La Mirada, Calif.-based company it acquired in February, will continue in their positions under H&E. Perry Dau, formerly branch manager at H&E’s Las ...

H&E Equipment Services last week announced that most key managers and employees at Eagle High Reach, the La Mirada, Calif.-based company it acquired in February, will continue in their positions under H&E. Perry Dau, formerly branch manager at H&E’s Las Vegas locations, has been named vice president, West Coast division, and will assume responsibility for Eagle’s four California locations — La Mirada, Santa Fe Springs, San Diego and Bakersfield.

Although the former Eagle stores are H&E’s first California branches, H&E has sold and rented equipment in California for decades, and H&E and Eagle have been supply partners on a number of construction projects over the years. In anticipation of the acquisition, H&E ordered more than $25 million in new rental inventory for the California facilities.

While Eagle High Reach primarily focused on aerial lift rentals, H&E plans to expand the products and services offered in California, following the national H&E business model. H&E is a major player in industrial and reach forklifts, earthmoving equipment and cranes, offers mobile services and training, is the largest Grove and Manitowoc crane dealer in the U.S. and one of the largest Komatsu earthmoving dealerships. H&E also represents, JLG, Genie, Terex, SkyJack, Manitou, Power Climber, National, Yale, Gehl, Ingersoll-Rand and other manufacturers.

Based in Baton Rouge, La., H&E Equipment Services is No. 10 on the RER 100 and has 47 branches throughout the Gulf Coast, Intermountain West, Southwest and Northwest.