Yanmar America and Woods Equipment Form Strategic Marketing and Distribution Partnership

Jan. 29, 2013
 

Yanmar America, a major supplier of compact utility tractors, construction equipment, marine and industrial diesel engines and energy systems, has formed a strategic marketing and distribution partnership with attachments manufacturer Woods Equipment Co., the companies announced today. Under the terms of the agreement, Yanmar will market and distribute Woods attachments through its nationwide dealer network.

The product offering covers a line of agriculture and landscape equipment compatible with Yanmar tractor sizes ranging from 24 hp to 49 hp. The attachment line includes cutters, finish mowers, snow blowers and assorted scrapers, discs, rakes, post-hole diggers, stump grinders and blades. The equipment will all be branded as Yanmar.

“This was a natural fit for two premium quality brands,” said Ted Berger, president of Yanmar America. “We’re able to add value to our dealers’ business and our customers will benefit from a single Yanmar-branded product solution and better retail financing options for both the tractor and the attachments.”

“Woods is pleased to be aligned with Yanmar as its attachment supplier partner,” said Jerry Johnson, president of Woods Products Division. “Blending OEM and dealer-direct business allows us to optimize our cost structure in building the highest quality equipment in the market.”

The line of attachments was introduced to Yanmar dealers at their National Tractor Dealer meeting in December. Dealers began placing orders the first of the year with the first shipments to Yanmar dealers expected the beginning of March.

Woods last week announced an agreement with JB Attachments, a New Zealand-based manufacturer of earthmoving attachments to create a strategic partnership, with Woods marketing and distributing JBA’s patented variable center coupler through its U.S. and Canadian dealer network.

Woods Equipment Co. is based in Oregon, Ill. Yanmar America Corp. is headquartered in Adairsville, Ga.