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    1. News & Analysis
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    U.S. AWP Rental Market Revenue at $7.2 Billion in 2013, IPAF Says

    May 7, 2014
    The United States aerial work platform rental market grew 9 percent to reach about $7.2 billion, according to the IPAF U.S. Powered Access Rental Market Report 2014, released this week by the International Powered Access Federation.

    The United States aerial work platform rental market grew 9 percent to reach about $7.2 billion, according to the IPAF U.S. Powered Access Rental Market Report 2014, released this week by the International Powered Access Federation. The U.S. AWP rental fleet expanded by 6 percent in 2013, the report added, with U.S. rental companies using all levers to improve revenue in 2013, expanding fleets and improving rental rates, while enhancing utilization rates.

    Rermag Com Sites Rermag com Files Uploads 2014 05 Rentalrevenueawp2014
    There are now 1.02 million AWPs – also known internationally as mobile elevating work platforms – in the worldwide rental fleet, an increase of 6 percent from the previous year, the report said. The increase was mainly driven by growth in Asia and Latin America.

    For the first time, IPAF has conducted research on China, which grew by 20 percent. The trend is set to continue in this market where there are about 6,000 MEWPs, and scissorlifts make up an estimated 65 percent of the fleet.

    The European MEWP rental market in the 10 countries surveyed remained stable in 2013, and is estimated at approximately €2.3 billion (about U.S. $3.2 billion), according to the IPAF European Powered Access Rental Market Report 2014. The 10 European countries surveyed were Denmark, Finland, France, Germany, Italy, The Netherlands, Norway, Spain, Sweden and the U.K.

    The European rental market shows mixed results and is marked by three groups: those that struggled in 2013 (Spain, The Netherlands, Italy, Finland, and, to a lesser extent, Denmark and France); those that slightly increased rental revenues (Sweden and the U.K., and those that grew significantly (Germany and Norway).

    “The IPAF Rental Market Reports contain a lot of good and extremely useful data that managers in the industry can refer to when formulating their business plans and strategies,” said Mike Disser, director of sales, technology and national accounts at NES Rentals.

    The IPAF rental market reports are presented in a user-friendly format, highlighting key facts and figures for senior management, such as fleet size, utilization rate and retention period. They include estimates of the size of the AWP rental fleet worldwide, with a breakdown by region and machine type. New for 2014 is an introduction into the rental market in China, covered in both reports. The U.S. report also includes Canada. The European report includes France, Germany, Italy, The Netherlands, Scandinavian countries, Spain and the U.K.

    Both reports are available in English and can be purchased at www.ipaf.org/reports.