United Rentals Reactivates Dormant Accounts

Oct. 19, 2012
United Rentals reactivated almost 2,500 dormant accounts during the third quarter, executive vice president and chief operating officer Matt Flannery told a conference call on the company’s third quarter results this week.

United Rentals reactivated almost 2,500 dormant accounts during the third quarter, executive vice president and chief operating officer Matt Flannery told a conference call on the company’s third quarter results this week. After eight weeks of efforts, the reactivated accounts have rented more than $60 million worth of fleet, Flannery said.

“We feel this is work well worth doing to help recapture some of the revenue leakage that occurred during our consolidation efforts,” Flannery said. “Additionally we realigned over a thousand sales rep territories. This was a large and necessary undertaking due to the overlap in coverage between reps from the two legacy companies. Our reps have now been in their territories for over 60 days and they’re well on their way to further penetrating their new territories and the customers that they’re calling on.”

Flannery also said United had positive rental revenue growth in all but one of its geographic regions and more than 27-percent growth in specialty regions. “Some of the higher growth markets are across the Gulf states and in the Southwest,” said Flannery. “But we’re also seeing strong growth in Western Canada, the Mountain West and the Midwest regions. All but one of our business units are seeing strong EBITDA growth and improved rates.”

Based in Greenwich, Conn., United Rentals is No. 1 on the RER 100.