Miller-Bradford & Risberg, the Case construction equipment dealer for Northern Illinois, Wisconsin, and Michigan, has opened a new facility in Marathon City, Wis. The building took a year to build and is an upgrade from its Abbotsford facility with more service bays, state-of-the-art tools and overhead cranes for repairing larger machines. The branch is just east of the company’s former location in Abbotsford, located off WI-29.
The Marathon City branch offers rental equipment, new and used equipment, parts and service for the company’s full range of construction, road building and landscaping equipment. The facility has an increased parts inventory to facilitate faster delivery. The company has hired more full-time technicians, and has more than three times the square footage of the previous location.
“Our new building is an investment in the community and a way to put down firm roots in the north central Wisconsin area,” said Dan Soley, executive vice president of sales and marketing at Miller-Bradford & Risberg. “We are much closer to many of our customers and can provide faster turnaround times with more service bays and technicians.”
Miller-Bradford & Risberg has been renting, selling and servicing heavy equipment since 1944. It has seven locations in Wisconsin, Northern Illinois and Michigan and represents such manufacturers as Case, Bomag, Kobelco, Terex, Sandvik, Blaw-Knox, Efficiency Production, Noram, MacLean, Indeco, Midland Machinery, Towmaster, Rogers, Hensley, Fleetguard, Honda Generators and Pumps and other brands.
