Kubota Partners with Compact Power Equipment Centers to Enter Rental Market

Dec. 14, 2011
Kubota Tractor Corp. this week announced a strategic partnership with Compact Power Equipment Centers allowing it to offer select construction equipment for rent within various locations of The Home Depot Tool Rental. Since 2008, CPEC has provided customers with towable rental equipment for a variety of projects, which now includes Kubota’s K008-3 excavator and BX25 Tractor/loader-backhoe.

Kubota Tractor Corp. this week announced a strategic partnership with Compact Power Equipment Centers allowing it to offer select construction equipment for rent within various locations of The Home Depot Tool Rental. Since 2008, CPEC has provided customers with towable rental equipment for a variety of projects, which now includes Kubota’s K008-3 excavator and BX25 Tractor/loader-backhoe.

The K008-3 and BX25 TLB are currently available in nearly 100 Home Depot locations nationwide including The Home Depot flagship store in Georgia, as well as stores in Tennessee, South Carolina, Texas, Florida and Mississippi. CPEC hopes to place Kubota equipment in each of its 280 current locations, with a 2012 expansion goal of more than 400 additional locations. A full list of Compact Power Equipment Centers carrying Kubota rental equipment is available at www.CompactPowerCenter.com/Locations.

“Our partnership with CPEC makes Kubota available to an entirely new customer base of rental users,” said Tim Bauer, Kubota national accounts manager. “During these uncertain economic times, the rental option serves customers who are hesitant to invest in equipment ownership, conserving their cash flow and lines of credit.”

Kubota continues to penetrate all levels of the rental market, working with large players in the industry, regional rental companies and expanding rental departments within Kubota dealerships nationwide.

“With people choosing to stay in their homes longer, we’re seeing a large portion of rentals going towards property improvement projects,” said Andy Lewis, director of marketing for CPEC. “Our partnership with Kubota takes us to a new level. At CPEC, we pride ourselves on providing top-tier equipment and Kubota’s reputation lends further credibility to our dedication to quality. Kubota’s K008-3 excavator and BX25 TLB’s ease of operation and functionality make them high-demand rental items. And, just as importantly, their durability and ease of service ensure rental readiness. Having the equipment serviced and operational at all times is a key requirement of The Home Depot.”

Kubota Tractor Corporation, Torrance, Calif., is the U.S. marketer and distributor of Kubota-engineered and manufactured equipment, including a complete line of tractors up to 118 PTO hp, implements, compact and utility-class construction equipment, consumer lawn and garden equipment, commercial turf products and utility vehicles.

Home Depot Rentals is No. 5 on the RER 100.