IronPlanet Prepares for Largest-Ever Auction

Feb. 15, 2012
IronPlanet, a leading online marketplace for used heavy equipment, will host its first onsite and online auction February 21-24, at the Fantasy of Flight attraction near Orlando. The four-day sale will be IronPlanet’s largest auction in company history.

IronPlanet, a leading online marketplace for used heavy equipment, will host its first onsite and online auction February 21-24, at the Fantasy of Flight attraction near Orlando. The four-day sale will be IronPlanet’s largest auction in company history.

“We are very excited to bring the global marketplace to Florida,” said Greg Owens, CEO of IronPlanet. “With a huge selection of equipment onsite and across the country, plus our exclusive IronClad Assurance, this one-of-a-kind event will draw thousands of local bidders in Florida and online bidders from around the world.”

The auction includes late-model, low-hour equipment from manufacturers such as Caterpillar, Komatsu, Volvo, John Deere, JLG, Kubota and Ford. A wide selection of agricultural and construction equipment is for sale, including aerial work platforms, compactors, crawler tractors, excavators, telehandlers, wheel loaders and trucks. Equipment is located in Florida at Fantasy of Flight, as well as across the United States, including sites in Alabama, Illinois, New Jersey, North Carolina, Pennsylvania and Virginia.

Buyers can preview equipment and detailed inspection reports at www.IronPlanet.com.

During the four-day auction, bids may be placed live on site or online via a computer, tablet or smart phone. The auction opens daily at 8 a.m. EST. Buyers unable to attend the auction may bid online before the sale using IronPlanet’s PriorityBid service.

In order to place a bid, all buyers must register at www.IronPlanet.com.

Headquartered in Pleasanton, Calif., IronPlanet is an online marketplace for used heavy equipment. It is backed by Accel Partners, Kleiner Perkins Caufield and Byers, Caterpillar, Komatsu and Volvo.