Coast Crane Announces New Equipment Distribution

Feb. 18, 2011
Buffalo Grove, Ill.-based Essex Rental Corp. last week announced that its wholly owned subsidiary, Coast Crane Co., has agreed to continue to serve as a new equipment dealer for certain Manitowoc products, consisting of Potain tower cranes, including the self-erecting and city hammerhead cranes, in the western United States, Alaska, Hawaii and Guam.

Buffalo Grove, Ill.-based Essex Rental Corp. last week announced that its wholly owned subsidiary, Coast Crane Co., has agreed to continue to serve as a new equipment dealer for certain Manitowoc products, consisting of Potain tower cranes, including the self-erecting and city hammerhead cranes, in the western United States, Alaska, Hawaii and Guam.

Coast Crane will no longer serve as a distributor of new Manitowoc- and Grove-branded crawler and telescopic cranes, but will remain a national key account for all the Manitowoc Crane Group products that will allow Coast Crane to continue purchasing all new equipment for its rental fleet and parts directly from the manufacturer. This structure is similar to the successful relationship that has existed between Essex Crane and the Manitowoc Crane Group for more than 15 years.

Besides the Potain tower crane lines, Coast Crane will continue to act as a new equipment dealer for several other manufacturers, including Tadano, Mantis, Little Giant, Manitex, Lull and other lines currently represented.

"We are pleased to continue representing certain Manitowoc products, and expect to add additional manufacturers’ product lines and territories in the near-term based on discussions that we have had to date,” said Ron Schad, president and CEO of Essex Rental Corp. “We consider our three core competencies to be new and used equipment distribution, a broad national offering of rental equipment, and service and parts support, and plan on aggressively building these primary business lines."

Essex, through its subsidiaries, Essex Crane Rental Corp. and Coast Crane Co., is one of North America's largest providers of mobile cranes, self-erecting cranes, stationary tower cranes, elevators and hoists, and other lifting equipment used in a wide array of construction projects. It is No. 40 on the RER 100.