Outdoor power equipment manufacturer Ariens Co. has signed a lease for a 600,000-square-foot building in Kenosha, Wis., for its new distribution center. The new facility is a strategically located distribution center for Ariens and consolidates operations the company had throughout the Midwest into a single larger, more modern and more efficient facility that the company expects will improve delivery.

The Ariens Co. whole goods business will use the warehouse as a central hub for distribution of outdoor power equipment as well as parts and accessories. All products manufactured in Brillion and Auburn, Wis., will move through the facility.

“Finding the right distribution center is critical to our growth strategy,” said Ariens Co. chairman and CEO Dan Ariens. “Even a small improvement in delivery time is important to a customer waiting for a new machine to clear their driveway or keep their lawn under control. Ad this is a significant upgrade to our previous supply chain network.”

“We are proud that Ariens selected Kenosha County for the site of its new facility,” said Kenosha County executive Jim Kreuser. “Companies like Ariens are what have made Wisconsin a manufacturing powerhouse and we are delighted to welcome them to our community.”

Established in 1933, Ariens manufactures outdoor power equipment under the Ariens, Gravely, Countax, Sno-Tek and Westwood brands.