Rermag Com Sites Rermag com Files Uploads 2013 04 Case Ar App
Rermag Com Sites Rermag com Files Uploads 2013 04 Case Ar App
Rermag Com Sites Rermag com Files Uploads 2013 04 Case Ar App
Rermag Com Sites Rermag com Files Uploads 2013 04 Case Ar App
Rermag Com Sites Rermag com Files Uploads 2013 04 Case Ar App

Case Introduces Interactive Mobile App

April 26, 2013
Case Construction Equipment has released the Case Experience AR Application, which is designed to bring its products and solutions to life on mobile smartphones or tablets through Augmented Reality technology.
Case introduces an augmented reality application for smartphones and tablets to allow customers to engage with Case construction equipment through interactive and 3-D features, videos, animations and voice-supported text.

Case Construction Equipment has released the Case Experience AR Application, which is designed to bring its products and solutions to life on mobile smartphones or tablets through Augmented Reality technology. The free app lets customers engage with Case products through interactive and 3-D features, videos, animations and voice-supported text on mobile devices.

“Small- to mid-size businesses don’t have time for gimmicks,” said Athena Campos, director of marketing, Case Construction Equipment-North America. “Their growth objectives require the right equipment and support to do more work, more efficiently. The Case Experience app simply provides a way to debunk myths and quickly communicate the productivity advantages that Case machines, selective catalytic reduction technology, and dealers deliver. We’ve chosen AR as one method of connection with our customers through a simple multimedia experience.”

AR technology is the process of superimposing digitally rendered images onto real-world surroundings, giving a sense of an illusion or virtual reality. The use of the technology is rising with the popularity of smartphones and tablets. AR applications are found in a range of industries from the medical field to the military.

The first use of the Case Experience AR App is now available on print advertisements for Case’s selective catalytic reduction (SCR) technology available on the F Series wheel loaders. Through the application, customers can see how SCR works to deliver a 12-percent increase in fuel efficiency along with faster acceleration, quicker cycle times, and less downtime.

“The Case Experience AR App demonstrates the power and simplicity of SCR technology for generating peak, fuel efficient engine performance while converting NOx to harmless nitrogen and H2O emissions,” said Campos.

The application can be downloaded from www.casece.com/ar, Google Play for Android devices, and Apple iTunes for the iPhone and iPad.

Pointing the tablet or phone camera at one of the two AR ads with the black and white QR code at the bottom brings up a 3-D, interactive view of how SCR technology works. Touching the separate markers or images on the device screen launches several voiceovers that explain why SCR is better for customers’ operations and the environment, according to the maker. Users also can touch the CASE logo at the bottom of the screen to sign up for more information or to request a product demonstration.

The Case Experience AR App is optimized for the iPhone 5, and is compatible with the iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (generations 3, 4 and 5) and iPad. It requires an operating system of iOS 5.1 or later.

Case Construction Equipment sells and supports a full line of construction equipment around the world, including loader/backhoes, excavators, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid steers, compact track loaders and rough-terrain forklifts.