Most Recent Blog Posts

May 11, 2018

The Urgent Mindset of Rental 

In a dealership, a purchaser might be fine with delivery in a week or maybe three months depending on equipment lead times. But ordering a unit for a....More
Mar 01, 2018

On Trade Wars and Virtual Reality

Trump stated that trade wars are a good thing and easily won, ignoring the casualties of such a conflict. I was not an economics major but I don’t....More
Feb 07, 2018

Playing the Devil's Advocate 

Sometimes downturns are predictable; sometimes we don’t know what hit us until it does and all that iron is in the yard with payments due and no....More
Jan 01, 2018

Business Plans and Problem Solving 1

Business planning is easier said than done and not all business owners are really good at it....More
Dec 01, 2017

Setting the Stage for Unique Innovations 1

I hope you all check out our gallery of this year’s Innovative Product Award, which has very exciting new products....More
Nov 01, 2017

The Value of Contingency Planning1

Rental company contingency plans are really a kind of hurricane insurance....More
Oct 22, 2017

The Next Frontier in Rental Software 2

In this month’s cover story we tried to give you a feel for how rental industry software is covering virtually every aspect of a rental....More
Sep 15, 2017

Rentals in the Hurricane Season 6

Hurricane season has come, and rather dramatically this year....More
Aug 16, 2017

Why Cooper Works and Here Come the Buyers 2

I hope you enjoy this month’s story about Cooper Equipment Rentals. I think you’ll find the story of their dramatic growth to be extremely....More
Jul 01, 2017

It’s All in How You Use It 2

Software in the rental industry has come a very long way in the past 15, 20 years. For that matter, it’s come a long way in the past five, even the....More
Jun 15, 2017

Investment in Education and Mid-Sized Rental 104

It’s not easy to find qualified workers who want to do the kind of physical work that is required in this era when kids tend to grow up sitting in....More
May 01, 2017

Expansion, Growth, Optimism and Weak Rental Rates 63

Although this year’s RER 100 was less dramatic than recent years in terms of rental volume growth, there certainly were some strong performances and....More
Apr 01, 2017

Gut Feel versus Statistics and Metrics3

Owning a rental business in this competitive landscape is so much more complex than previous generations and that is why metrics and as much....More
Mar 01, 2017

Massive Technology Leaps at ConExpo 

Technology was the primary theme at ConExpo recently and the advances in equipment were a lot to take in and far more than I have space to....More
Feb 01, 2017

Lessons from the Airline Industry to the Rental Industry 1

With Mike Watts' departure, a new era begins for Sunstate Equipment....More

Michael Roth

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a...

Gary Stansberry

Gary Stansberry is president of The Stansberry Firm LLC and specializes in business sales, fair market business valuations, operational consulting and positioning businesses to increase their value.
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Rent Talk is the premier blog of Rental Equipment Register Magazine

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