Yokohama Tire Corp. announced it will implement a price increase of up to 5 percent on all of its off-the-road tires in the U.S., effective July 1. There will be in-line adjustments as well, which will be announced at a later date, the company said.
Gary Nash, Yokohama vice president, OTR sales, attributed the price increase to the elevated costs of materials associated with the manufacturing of OTR products.
“The OTR industry is still facing the harsh realities of dealing with the high costs of raw materials,” Nash said. “Adding to the challenge is the rising costs in transportation. That’s why we find it necessary to have the increases reflected in our pricing. As always, Yokohama will produce the best OTR tires at competitive prices using our latest technology and environmental procedures and integrating them with operational efficiencies.”
Yokohama Tire Corp. is the North American manufacturing and marketing arm of Tokyo-based The Yokohama Rubber Co. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.
