Vermeer Manufacturing Co., a market leader in agricultural, environmental and construction equipment, located in Pella, Iowa, named Jessica Held marketing communications manager. Previously, Tony Briggs held the position, but was recently promoted to director of underground sales.

In her new role, Held will develop corporate marketing objectives and strategies for the industrial product segments, direct global advertising efforts, oversee all branding initiatives and manage and coordinate corporate events, trade shows and public relations efforts.

Held joins Vermeer after a year and a half as the owner and operator of Studio 104, a graphic design and advertising studio. Previously, Held spent six years at Vermeer as the senior graphic designer in the marketing department.

Vermeer manufactures a full line of grinders, brush chippers, stump grinders and tree spades, as well as horizontal directional drilling systems, straw blowers, compact utility loaders and compact excavators, utility and track trenchers and agricultural products.