Vermeer Corp. last week appointed Glenda Vander Wilt director of marketing for the Vermeer corporate marketing efforts.
Vander Wilt has been with Vermeer for more than 20 years and brings a track record of managing people and projects to the Vermeer corporate marketing effort. In her most recent role, Vander Wilt served as the market-based strategy manager, oversaw the voice-of-customer research efforts, customer satisfaction initiatives and helped Vermeer expand its bio and green initiatives.
In her new role, Vander Wilt will be responsible for both the market-based strategy and corporate marketing groups. Strategically, this move allows Vermeer to better utilize the resources within both groups while allowing the company to better capture customer insight and integrate this information into product positioning and marketing activities.
Vermeer Corp., Pella, Iowa, manufactures a full line of tub and horizontal grinders, brush chippers, stump cutters and tree spades, as well as horizontal directional drilling systems, mini skid steers, utility and track trenchers and agricultural products.