Toyota Tsusho and Takeuchi Forge Alliance for Construction Machinery

Toyota Tsusho Corp. and Takeuchi Mfg. Co. last week agreed to enter into a capital and business alliance agreement to further strengthen the cooperative relationship between the two companies.

Toyota Tsusho plans to purchase 620 million yen (U.S. $6.24 million) of new shares in Takeuchi Mfg. Co. as part of a move to expand capital and business ties with the construction machinery maker. The private placement will push up the Toyota Motor Corp. group trading company’s stake in Takeuchi to 6.99 percent from 0.78 percent, making it the second-biggest shareholder.

Toyota Tsusho currently only handles Takeuchi’s products in Japan, however, it aims to leverage the strengthened ties with Takeuchi to boost emerging market sales of mini power shovels used for housing construction.

Toyota Tsusho is seeking to transform its business by expanding its non-automotive business operations to co-exist with the company’s core automotive s business, with the aim of achieving a more balanced revenue structure.

The companies will strive to achieve synergies by building their value chain and strengthening their functional capabilities by combining Toyota’s production procurement, distribution, IT function and sales channels with Takeuchi’s technology and manufacturing capabilities, and sales expertise to develop its construction machinery businesses in emerging markets such as Brazil, Central and South America, Russia, the Middle and Near East, and Africa, and strengthen the businesses in North America and Europe.

Toyota Tsusho is headquartered in Nagoya, Japan. Takeuchi is based in Nagano, Japan.

Please or Register to post comments.

Upcoming Webinars

Rental Penetration from 5 to 50 and Counting Webinar

DATE: May 29, 2013
TIME: 2:00pm ET/ 11:00am PT
Where: ONLINE
ABSTRACT:
Rental penetration essentially means the percentage of equipment on jobsites that is rented, rather than owned by the end user. In this webinar, a panel of experts will discuss why rental penetration has grown, how it can be measured and understood, and how much it can increase in the coming years. Panelists include Dan Kaplan, Chuck Yengst and John McClelland.

SPONSORED BY: 

RER TV
Apr. 25, 2013
video

Haulotte Launches Improved Easy Spare Parts Ordering

Haulotte Services recently launched its new version of Easy Spare Parts, the company’s online store for Haulotte genuine spare parts orders. ESP is a front office tool that allows customers to consult technical documentation and to order spare parts online....More
Buyers' Guide

The RER Industry Directory is the resource buyers like yourself rely on when looking for up-to-date information on the products or services you are searching for.

Learn More

 

Rental Rate Guide

Rental Rate Guide 2013

Available Exclusively Online! Interested in suggested rental rates for hundreds of categories of equipment? You need RER's 2013 Rental Equipment Rate Guide.

Learn More

 

Connect With Us
Rental Equipment Register Related Sites