Safway Services and its Canadian subsidiary Safway Scaffold Services last week announced that effective immediately the new company name is ThyssenKrupp Safway Inc.

The new name integrates Safway’s parent company, ThyssenKrupp, AG with its company name. In 1995, ThyssenKrupp AG became the sole owner of Safway. ThyssenKrupp is a Fortune 500 global company employing more than 190,000 people worldwide in more than 300 different companies.

“Due to the extensive resources that have been available to Safway under ThyssenKrupp’s ownership in the past several years, we have been able to grow our branch network, and add products and services throughout North America at an impressive rate,” said Marc Wilson, ThyssenKrupp Safway president and CEO. “We look forward to a continued acceleration of our plans to add branches, products and services throughout North America.”

The decision to integrate the company name came after ThyssenKrupp Safway executives committed to launching a companywide branding campaign. “We are about to begin a process of aggressive brand building and it is critical for us to project a clear image of who we are, the services we provide, and the markets we serve,” said Wilson. “Integrating the brand recognition of the Safway name with ThyssenKrupp will enable us to project the image as the industry’s reliable and innovative scaffold solutions provider.”

Despite its corporate logo change, the company said it will maintain the Safway logo as a product brand.

ThyssenKrupp Safway, based in Waukesha, Wis., is the largest scaffold services company in the United States, the company says. The company provides sales, rental, labor services, training, engineering, design, project management, and computerized inventory management.