Terex Aerial Work Platforms, a business segment of the Terex Corp. last week announced that Mike Samora has joined the company as the global director of marketing solutions. In this role, Samora will provide leadership for all marketing communication functions, including advertising, public and media relations, Web content, print, promotions, product launches, training, trade shows and e-business. He will also manage the Genie and Terex brands through multiple channels, with a focus on understanding customer needs and providing solutions.
Prior to joining Terex AWP, he founded and served as president of Premier Postage llc, for the past two years. While there, he developed, marketed and sold licensed U.S. postage stamp products in partnership with Pitney Bowes and several licensors, including Major League Baseball, NASCAR, Orange County Choppers and Thomas Kinkade. Samora also served in key marketing roles with Procter and Gamble, The Coca-Cola Co. and The Campbell Soup Co.
Debbie George has been appointed to the newly created position of global brand marketing leader. She will report to the new global director of marketing solutions, Samora.
In her new role, George will have creative oversight of the Genie and Terex AWP brands, both internally and externally. She will serve as the key customer marketing relationship leader and will liaise with the international AWP marketing teams. Additionally, she will work cross-functionally with other Terex business segments on multiple projects and serve as the marketing relationship leader for all Terex AWP cross-selling initiatives.
Prior to this assignment, Debbie served as the global director of marketing for the Terex AWP division in Redmond, Wash.
Terex Corp. is headquartered in Redmond, Wash. It operates in five business segments: Terex Aerial Work Platforms, Terex Construction, Terex Cranes, Terex Materials Processing & Mining, and Terex Roadbuilding, Utility Products and Other.