Terex Aerial Work Platforms, a business segment of the Terex Corp., last week announced that Siva Balakrishnan has been appointed to the new position of vice president and general manager of Global Services. Balakrishnan will report directly to Tim Ford, president of Terex AWP.
Balakrishnan will be responsible for creating Terex AWP corporate strategy, defining and driving the value proposition and creating the delivery model for services on a global basis.
“The industry experience Siva possesses in equipment operations and services will provide our corporation with valuable knowledge,” said Ford. “We are looking forward to experiencing Siva’s vision for our parts and used equipment groups.”
Balakrishnan’s responsibilities also include leading the Genie Industries parts business, refurbishment and rebuilding businesses including Phoenix Equipment (the recently acquired refurbishment company in Waco, Texas), as well as the Genie used equipment business. Balakrishnan will have direct profit and loss responsibility for these operations in North America, and strategic oversight for services globally.
Prior to joining Terex AWP, Balakrishnan spent 14 years at General Electric in various positions around the world. Most recently, he was the senior vice president of operations for GE’s Trailer Fleet Services business in Wayne, Pa. Balakrishnan began his GE career with the GE Corporate Audit Staff and later worked on assignments in Asia and the United States.
Terex AWP also announced the appointment of Joe George to the new position of vice president of global sales and customer service. In his new role, George will lead all globalization initiatives for the sales and customer service functions at Terex AWP.
George will be responsible for developing global sales and customer service strategies that deliver on the Terex AWP customer value proposition while driving profitable growth for the corporation. His responsibilities include leading the professional development of global sales leaders and focusing on continuous improvement of the Terex AWP account management and sales administration systems. In addition, George will partner with the marketing organization to further develop the business unit’s global channels of distribution.
Prior to joining Terex AWP, George spent 29 years at Honeywell International in various positions around the world. Most recently, he was the global vice president - sales and strategic accounts for Automation and Control Solutions, a $12-billion segment of Honeywell.
Terex Corp. is a diversified global manufacturer with 2007 net sales of approximately $9.1 billion. Terex operates in five business segments: Terex Aerial Work Platforms, Terex Construction, Terex Cranes, Terex Materials Processing & Mining, and Terex Roadbuilding, Utility Products and Other. Terex manufactures a broad range of equipment for use in various industries, including the construction, infrastructure, quarrying, mining, shipping, transportation, refining and utility industries.