David Frank is the new vice president of sales and marketing for Subaru Industrial Power Products.

Subaru Industrial Power Products this week named David Frank vice president of sales and marketing. Frank has nearly 10 years of experience in engine and power products sales, and most recently has been directly responsible for Subaru’s industrial engine sales division. In his new position, Frank’s primary focus is on strategic planning, account sales and management, and establishing new partnerships with retail centers and rental houses.

In addition to new responsibilities, Frank continues to oversee the industrial engine sales division. He has taken on new duties in that role as well including territory designation and management, growing the sales team, and expanding Subaru’s customer support center.

Frank has been with Subaru Industrial Power Products for more than six years. He held the role of sales manager for four years before accepting his most recent position, director of sales, where he was in charge of establishing new partnerships with OEMs, maintaining current relationships, and managing the sales team.

“Working closely with our OEMs over the past six years, I’ve established great relationships and worked to build mutually beneficial partnerships with them,” Frank said. “This new role is going to allow me to enhance my level of involvement in their business, become a more knowledgeable partner and deliver better strategic insight and overall service.”

Subaru Industrial Engines are manufactured by Fuji Heavy Industries Ltd., Japan. Subaru engines are marketed and supported in North America by Robin America, Lake Zurich, Ill.