Bert Rayer is the new regional sales manager for the U.S. western region and the Dakotas for Snorkel.

Aerial lift manufacturer Snorkel has strengthened its sales team in North America with the appointment of Bert Rayer as regional sales manager for the U.S. western region and the Dakotas.

Rayer has extensive experience in construction, industrial and rental equipment, along with special project management. He joins Snorkel from WesTower Communications where he was lead project manager for AT&T Mobility’s wireless construction build in Alaska. Rayer has also served as a regional sales manager, regional training manager and district sales manager at United Rentals. He lives in Lake Oswego, Ore.

“I am delighted to be joining Snorkel at such an exciting time for the company,” Rayer said. “I have a superb product range to sell, with equipment that can deliver excellent return on investment for rental companies. Snorkel has a clear strategy for growth and I am pleased to be part of its execution.”

His appointment follows the recent promotion of Steve Watts to vice-president sales and marketing – The Americas and the appointment of Mike Falcon as regional sales manager for Latin America previously reported in RER Reports at http://rermag.com/trends_analysis/headlinenews/snorkel-customer-service-latin-america-122211/index.html.

Rayer will be part of the Snorkel team at The Rental Show in New Orleans this week.