Enrique Garcia Delgado is Snorkel's new regional sales manager for Europe.

Aerial lift manufacturer Snorkel is introducing a new management structure to its sales operation to better serve its distributors and customers.

Snorkel is divided into several sales regions, each of which will be controlled by a regional sales manager. The first change under this structure is the division of the existing Europe, Middle East and Africa operation into the Europe region and the Middle East and Africa region.

The Middle East and Africa region is headed by Michael Wright from his base in Bahrain, and Snorkel appointed Enrique Garcia Delgado as regional sales manager Europe. Delgado’s territory encompasses Europe, Scandinavia, the Baltic region and the Russian Federation. He will manage and support Snorkel’s district managers who remain responsible for the identification, recruitment, and development of distributors in their territory.

“Snorkel’s distributors are its business,” said Richard Tindale, global sales and marketing director for Snorkel. “The new regional sales managers will provide direction and support to the district managers, helping them to help our dealers further grow and develop, and will ensure that strategic targets are achieved.”

Delgado started his career in the access business in 2001 with Spanish sales and rental company Termiser, which was the local UpRight distributor. He joined UpRight in February 2008 as an area product support manager and was then promoted to district manager for Southern Europe in October 2008. Last year, Snorkel extended his responsibilities to include part of Latin America, with a particular focus on the major growth market of Brazil.