Shark Pressure Washers, a line engineered specifically for the rental industry, last week announced the appointment of Eric Loucks as its national sales channel manager.

Loucks has more than eight years of sales and operations experience in the rental market. He will be responsible for directing the activities of Shark’s independent representative organization and working with all rental national accounts.

Keith Price, who was recently promoted to vice president of sales for Kärcher Commercial, a division that includes oversight of the Shark, Water Maze and Kärcher-Cuda brands, made the announcement.

Kärcher Commercial is the commercial and industrial pressure washer division in North America for Kärcher, a global manufacturer of pressure washers.

Eric Loucks is the new national sales channel manager for Shark Pressure Washers.