Sellick Equipment Limited, originally started in 1969 by Walter Sellick and his sons Howard and David when they modified an industrial Ford tractor into a 6,000-pound outdoor forklift, last week celebrated its 40th anniversary.
From the tractor conversion, an integral one-piece frame concept was introduced in the 1970’s and the Ford tractor power train was retained as the basic power module for most models. This new rugged design and breadth of line paved the way to increased sales throughout the 80s, which also saw a new component-designed series featuring new engines, shift-on-the-go transmissions and the SeeThru roller mast on the SD and low-profile SG series, plus a 10,000- and 12,000-pound capacity SD series was introduced.
The 90s saw the introduction of the truck-mounted forklift, which gave companies a complete delivery system offering them the opportunity to save valuable cargo space on the truck and delivering the payload directly on the jobsite. In 1997 Avis Industrial Corp. took ownership of the company.
In recent years a new generation of forklifts was introduced featuring enhanced ergonomics, environmentally friendly diesel engines and increased lift capacities. The Sellick product line consists of the flagship S Series, the low-profile SLP, the S160 (16,000-pound capacity with 4-wheel drive and 4-wheel steer), the STT80 (a rough-terrain tow forklift) and the STM Series of truck-mounted forklifts.
Over the years Sellick Equipment has had manufacturing and distribution agreements for many companies including John Deere, International Harvester, Kawasaki, Kubota and JCB. Currently, there are more than 10,000 Sellick machines in the field, which are serviced by an extensive North American dealer network consisting of 230 locations.
Sellick is based in Harrow, Ontario, Canada. For more information visit www.sellickequipment.com.
