Dennis Smith, president and founder of Benton, Ky.-based Pinnacle Construction, and an alumnus of nearby Murray State University, recently commissioned a special paint job for the company’s new Case TR270 compact track loader. According to Smith, the new paint job illustrates his allegiance to MSU and promotes the close business relationship that Pinnacle has developed in managing several construction projects on the campus at Murray State.
The machine displays Murray State Racers logos on the loader frame and bucket, and also features a multi-tone blue paint job trimmed in yellow flames on the lift arms. Completing the design is the inscription, “Hottest Team in Town,” and the autographs of the school’s head football and basketball coaches.
“We thought the custom paint job would be a great way to promote our close ties to Murray State,” said Smith. “It has caused quite a stir on campus already, and we look forward to loaning the machine to the school for promotional use at football games and other high-profile events on campus, including fundraisers.”
For creative inspiration and execution, Smith turned to local specialty artist, Jim Defew, owner of Defew’s Custom Painting and Body Shop in Benton.
“Jim really outdid himself on creating the design for our Case loader,” Smith said. “It was a labor of love, and it shows in the finished product.”
Among the recent construction projects that Pinnacle has undertaken for MSU are two student dormitories, a cafeteria renovation and a large addition to the school’s basketball arena, the CFSB Center.
Pinnacle is a general contractor, focusing on the construction of commercial buildings throughout western Kentucky and northwestern Tennessee.
Case Construction Equipment sells and supports a full line of construction equipment around the world, including loader/backhoes, excavators, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid steers, compact track loaders and rough-terrain forklifts.
