MBB Palfinger named Coleman Lidie and John Burger eastern and western sales directors respectively. Lidie and Burger will be charged with managing Palfinger’s North American sales team and focusing on key liftgate account sales in the United States and Canada.

Also, Mark Johnston was named general manager of the company’s Cerritos, Calif., location responsible for operational support, inside sales, purchasing, parts and production.

Mike Jones was named product manager for Palfinger Liftgates. Jones will lead the company’s product development efforts and manage the overall commercial success of the company’s product offerings.

The company is based in Cerritos, Calif.