New Holland Construction has joined the Snow & Ice Management Association, a Milwaukee-based non-profit trade association representing more than 1,200 snow and ice removal professionals across North America.

“The snow removal industry is a key business segment for New Holland Construction, and the decision to join SIMA emphasizes our long-term commitment to this industry,” said Edgar Chavez, director of marketing for New Holland Construction. “As the professional voice and go-to resource for the industry it serves, SIMA provides an excellent platform for direct and ongoing interaction with the end-user. Their input and feedback is crucial to guarantee that we continue to meet their business needs, provide solutions to their challenges, and ensure long-term customer satisfaction.”

SIMA represents snow and ice removal professionals, including subcontractors, property managers, government agencies, suppliers, manufacturers and others. The organization is committed to promoting professionalism and safer communities through providing business resources that foster best practices and facilitating training opportunities related to operations and safety.

New Holland Construction’s products and services for the snow removal industry include compact wheel loaders and skid-steer loaders.

Carol Stream, Ill.-based New Holland Construction manufactures and markets a full line of skid-steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, wheel loaders, crawler dozers, motor graders and telehandlers.