Berlin, Wis.-based Magnum Products last week named Mike Thuecks president of the company. He previously served as an influential member of Magnums’ board of advisors for more than three years. Aligned with the strategic plans for the future of the company, Thueck’s leadership will be instrumental in Magnum’s success and growth, the company said.

Thuecks came to Magnum Products from Ariens Co. where he served as vice president, and in several sales and marketing management functions for more than 21 years.

“Mike has been an integral member of our board for the past three years,” said Magnum Products owner and CEO Tom Joseph. “He has great vision and is able to take a quick assessment of the current status and visualize the future. Mike brings with him a valuable combination of experience. He has great knowledge; understanding the sales, operations and finances of a company and what it takes to survive in a challenging economy.”

Magnum Products manufactures light towers, generators, pumps, water trailers and combination power units.