Topcon Positioning Systems last week named Ewout Korpershoek chief marketing officer responsible for all marketing and product management functions at TPS and Topcon Europe Positioning, effective immediately. He was also named chairman of the TEP board of directors. He has been a member of TPS’ strategic management team and executive committee since July 2010.

Korpershoek was also appointed to the executive committee of the positioning business unit of Topcon Corp. where he will be in charge of global marketing.

“Ewout is a tremendous leader,” said Ray O’Connor, president and CEO of TPS and managing executive officer of Topcon Corp. “His management of TEP has seen it through both rapid growth and an austere economy. Ewout’s vast experience, creativity and keen judgment have provided the solid foundation for success.”

Tony Hirayama, currently CEO of Topcon Positioning Iberia / InlandGEO and a director of TEP, will become the new managing director of TEP. Hirayama will also remain in his current positions.

“There is no one in the Topcon executive management team that has more diverse leadership experience than Tony Hirayama,” O’Connor said. “His years at TPS, then at headquarters, then in Australia and Europe with precision agriculture, and as a director of TEP make him ideally equipped to lead TEP as we continue to add new markets and growth opportunities.”

In his new position, Korpershoek will manage the first steps of true globalization of Topcon marketing and product management. Under his leadership the TPS and TEP marketing, product management, and training teams will integrate their talents and resources to harmonize the Topcon brand message and customer experience in the western hemisphere.

Korpershoek, who joined TEP in 1991, will remain a resident of the Netherlands, but spend extensive time working at TPS. Hirayama, who joined Topcon in 1985, will relocate to the Netherlands, but continue to spend time in Madrid at Topcon Positioning Iberia / InlandGEO as required.

Topcon Positioning Systems designs and manufactures precise positioning products and solutions for the global surveying, construction, agriculture, civil engineering, mapping and GIS, asset management and mobile control markets.

Effective immediately, Ewout Korpershoek is chief marketing officer responsible for all marketing and product management functions at Topcon Positioning Systems and Topcon Europe Positioning.

Tony Hirayama is the new managing director of Topcon Europe Positioning.