JCB Chairman Sir Anthony Bamford this week pledged assistance worth $250,000 to help in the reconstruction effort caused by the devastating floods in Pakistan.

Bamford is donating two high-specification 4CX backhoe loaders with attachments to the stricken country where the worst floods in decades have left millions of people homeless and where rebuilding costs are expected to reach $17 billion.

“Britain has been leading the way with the level of its donations to Pakistan, and as a British manufacturer I am keen for us to help in any way possible and hope that JCB’s donation of machines can assist in some small way,” Bamford said.

It is not the first time that JCB has helped Pakistan in times of natural disaster. After the 2005 earthquake the company donated excavators to help in the clean-up operation.

Earlier this year JCB donated equipment to help the disaster relief effort in Haiti following the devastating earthquake that killed nearly 220,000 people. This was followed by assistance worth $100,000 to help in the rebuilding efforts in the wake of the Chilean earthquake disaster. Bamford donated a 3C backhoe loader complete with attachments and spare parts to help with reconstruction efforts in the country’s second city Concepcion, which was hit by an 8.8-magnitude quake, killing more than 700 people.

The contribution to the aid effort follows a series of other JCB machinery donations in recent years to other parts of the world hit by natural disasters, including the 2008 earthquake in Sichuan Province in China, when six backhoe loaders worth more than $600,000 and a team of operators were sent from the company’s factory in Shanghai to help the clear-up effort in the region. JCB also donated machines to help in the aftermath of the Asian Tsunami in 2004.

With North American headquarters in Savannah, Ga., JCB has 19 plants on four continents: 11 in the U.K., three in India and others in the United States, China, Germany and Brazil. The company employs more than 7,000 people worldwide.