Charlotte, N.C.-based Jacobsen, a Textron company, last week announced Joe Cunningham as its new vice president of marketing.

"Joe is a proven marketing leader and will strengthen our focus on the customer in all our marketing efforts," said Dan Wilkinson, president of Jacobsen. "He brings a great deal of energy and experience and we are thrilled to have him as part of the Jacobsen leadership team."

Cunningham will be responsible for leading Jacobsen's strategic business development, product management, customer service, marketing communications, and training and technical support activities.

Jacobsen manufactures a full range of turf maintenance equipment and vehicles for golf courses, sports fields and municipal grounds applications.