New Jacobsen Director of Product Management Focuses on Customer Needs

Charlotte, N.C.-based Jacobsen, a Textron company, last week named Brian Melka the director of product management for Jacobsen, a Textron company. In his new role, Melka is responsible for long-term product strategy and the Jacobsen product portfolio of turf maintenance equipment and vehicles for golf, grounds, sports field, professional lawn care and municipal applications.

“Brian joins Jacobsen with a clear objective of making our customers successful by creating a product portfolio that allows them to accomplish their goals,” says Ryan Weeks, vice president of engineering and product management for Jacobsen. “Brian has a passion and a knack for understanding the needs of customers and translating those needs into products.”