Pleasanton, Calif.-based IronPlanet named Gregory Owens chairman and CEO of the organization, effective Aug. 1. Owens will also join the company's board of directors on that date.

Owens most recently served as managing director of Red Zone Capital, a Washington, D.C. private equity group. Prior to that, he was chairman and CEO of Manugistics Group, a leading public supply chain management software company.

"With Greg’s strong financial and business leadership, IronPlanet will continue its expansion into new markets while delivering on IronPlanet's value proposition," said Arthur Patterson of Accel Partners, who also serves on the IronPlanet board of directors.

Owens joins IronPlanet with extensive experience and proven results in revenue growth and supply chain business management. He served as global managing partner supply chain management at Accenture where he was a founding member of its supply chain group. Owens has served, or presently serves, on several outside boards including Serena Software, S1 Corp. and SecureWorks Inc.

"IronPlanet is a profitable, rapidly growing marketplace, and it is the established leader in the online used heavy equipment category,” Owens said. “This company is a game changer with tremendous growth opportunity in a space that is rapidly changing the way that buying and selling occurs in the capital equipment market.”

IronPlanet is a leading online marketplace for used heavy equipment that is backed by Accel Partners, KPCB, Caterpillar, Komatsu and Volvo.