Hyster Co. last week introduced a new on-line and classroom training program aimed at Hyster dealer technicians. The program, called CERTECH, is designed to further enhance the customer service abilities of the Hyster lift truck dealer network. The CERTECH technical training certification program helps assure Hyster customers that they can rely on a high level of ability and knowledge from all Hyster dealer service technicians.

“Hyster Company has provided technical training to its dealers for many years, but we’re constantly improving everything we do and training is no exception,” said Patrick Duhaime, director of Hyster brand management, NACCO Materials Handling Group. “Our company has been working on this new curriculum for nearly two years to provide our Hyster dealer network with an industry leading product diagnostics and repair education.”

The comprehensive training program allows technicians to continue their education at their own pace, using online modules, instructor-led training and certification exams that help technicians to continually improve their capabilities and their value to the customer.

CERTECH will provide five stages of certification:
• Certified Maintenance Technician
• Certified Service Technician
• Master Certified Technician
• Elite Certified Technician
• Certified Trainer

The company has also initiated a new sales training effort aimed at further improving its lift truck dealer network. CERTRAX is designed to boost the ability of Hyster dealer sales people to provide consultative customer support through online and classroom training on lift truck operations, financial acquisition options and practical applications of materials handling equipment.

“This new sales program will better equip our dealers’ sales associates with knowledge about Hyster Company’s products and services,” said Brett Schemerhorn, vice president dealer sales, Hyster Company. “We are very pleased with the current level of service our dealers supply, but we are seeking to increase their capability even more to deliver the best customer experience possible through becoming a Certified Hyster sales consultant.”

Based in Greenville, N.C., Hyster Co. is a leading worldwide lift truck designer and manufacturer. Hyster is an operating division of NACCO Materials Handling Group.