Hyster Co. last week added Thom Peebles and Jason Gasparik to its marketing team.

Peebles, who comes to Hyster Co. after an extensive career with Michelin North America, joins the team as Hyster marketing brand director. Peebles will be responsible for all Hyster branding and marketing materials and provide leadership in messaging and organizational processes.

As marketing director for the BF-Goodrich and Uniroyal brands, Peebles gained solid experience managing an organization to grow brand equity and sales. Most recently, Peebles worked within a distributor network owned by Michelin.

Gasparik is the new director of big truck sales. With a background in manufacturing, product engineering and heavy equipment sales, Gasparik spent the past 10 years in the materials handling industry. He worked for Kalmar, first as a sales engineer, and then as the West Coast region manager. Most recently, Gasparik was the large truck manager for Washington Lift, the Taylor dealer in Seattle. Gasparik’s leadership and knowledge will position Hyster for aggressive growth in the Big and Jumbo Truck arena.

“We are confident that the addition of new talent to the organization will provide Hyster Company and NMHG with the level of skill and expertise necessary to succeed as markets continues to strengthen and grow,” said Jonathan Dawley, vice president of marketing, NMHG.

Based in Greenville, N.C., Hyster Co. is a worldwide lift truck designer and manufacturer.

Thom Peebles is the new Hyster marketing brand director.

Jason Gasparik is the new director of big truck sales for Hyster Co.