Corey Talbot is the new vice president of marketing for Hyde Tools, Southbridge, Mass.

Southbridge, Mass.-based Hyde Tools recently named Corey Talbot as head of the company’s marketing department. As vice president of marketing, Talbot will direct all marketing operations, brand vision and management, as well as advertising and communications.

Previously director of new product development, Talbot will continue to drive Hyde’s long-term commitment to product innovation. He joined Hyde in 2007 with the goal of increasing the company’s new product output and innovation. In the three years since, new product sales account for 30 percent of total revenue and his team has introduced a wide range of new products and several patented new technologies, including the HYDE Rapid Valve Transfer System for professional airless spray painting and the HYDE Pivot Nozzle Wand for pressure washing.

“Corey has quickly proven his capability for building high-energy, team-based processes based on market research facts and a focus on results,” said Robert Scoble president and chief operating officer. “His contributions in product development have been critical to our future, and we expect no less success from him in brand marketing and management.”

As vice president of marketing, Talbot will also oversee channel sales support and the Hyde Tools customer service department.