Honda Power Equipment this week announced a new partnership with the National Basketball Association’s Atlanta Hawks, to provide them with two of its Super Quiet Series portable generator models — the EU2000i and the EU6500i — to power outdoor mobile equipment at 30 different basketball and community outreach programs, collectively expected to reach more than 300,000 participants. Scheduled Hawks event participation includes the Atlanta Jazz Festival; Fiesta Atlanta; Georgia Publix Marathon; Hawks Paint the Town; Hawks Playoff Plaza; Hunger Walk; and Taste of Marietta. In addition, at four selected events, Honda representatives will display the company’s full line of generators and be available to provide product information and answer questions.
“Our new alliance with the Atlanta Hawks is powerful on a number of levels, said Scott Conner, vice president, Honda Power Equipment. “It not only supports the Honda Power Equipment marketing strategy targeting diverse communities with a top-of-mind NBA awareness, but it also affords our company tremendous exposure for products that provide reliable and quiet backup power for a wide variety of applications.”
Honda Power Equipment markets a complete line of generators for commercial and consumer applications.
“Investing in the community and having a presence at events around the city are fundamental pieces of the Atlanta Hawks brand, and we are happy to partner with Honda Power Equipment to enhance the overall experience that we can provide to our fans and event attendees,” said Ailey Penningroth, senior vice president and chief marketing officer, Atlanta Hawks and Philips Arena.
More information on the Atlanta Hawks community outreach programs is available at www.nba.com/hawks/community-main-page.
Honda Power Equipment, a division of American Honda Motor Co., markets a complete range of outdoor power equipment, including outboard marine engines, general purpose engines, generators, lawnmowers, pumps, snowblowers, tillers and trimmers for commercial, rental and residential applications. Its comprehensive product line is powered exclusively by 4-stroke engines.
