Honda Power Equipment’s series of portable generators has been named Talladega SuperSpeedway’s “Official Generator.” As an official track sponsor, Honda Generators will host an interactive display in the souvenir/display area at the Talledega, Ala., track during each NASCAR race to demonstrate its full line of generators to race attendees. Honda representatives will be on hand to answer questions and provide support to race teams, fans, vendors and campers that rely upon generator power at each race.

Talladega Superspeedway is the biggest and fastest motorsports facility in the world.

“Honda generators are an ideal match for one of the most competitive sports environments in the world, offering racing teams and racing enthusiasts durable and quiet power for a broad range of applications,” said Steve Bailey, vice president, Honda Power Equipment.

Honda Power Equipment markets a complete line of generators for commercial and consumer applications.