Honda Power Equipment recently announced the continuation of its annual sponsorship agreement with Talladega Superspeedway in Alabama for the 2010/2011 race season. The Honda Super Quiet Series of portable generators will remain as the track’s official generator, powering racing activities throughout the season.
As an official sponsor, Honda Generators will host an interactive tailgating exhibit during each NASCAR race throughout the season. The company’s ‘Hear No Evil’quiet generator display, designed to demonstrate the full line of Honda generators to race attendees, will be featured prominently in the Corporate Sponsor Fan Zone area at Talladega. In addition, Honda representatives will be on hand to answer questions and provide support to the race teams, fans, vendors and recreational vehicles that rely upon generator power at each race.
“Our work with Talladega Superspeedway is a truly dynamic way for Honda Generators to be a part of the action on race day,” said Scott Conner, vice president, Honda Power Equipment.
Honda Power Equipment, Alpharetta, Ga., markets a complete line of generators for commercial and consumer applications. It is a division of American Honda Motor Co., which markets a complete range of outdoor power equipment.