Honda Named Official Generator of University of Alabama and Auburn University

Honda Power Equipment last week announced that it has renewed sponsorship agreements with two college football programs from the SEC Conference. The University of Alabama and Auburn University once again have named Honda’s Super Quiet EU Series of portable generators as the official generatorfor their 2009 college football seasons.

As part of its sponsorships for this football season, Honda is providing Super Quiet lightweight portable generators to power the corporate sponsor and hospitality areas for both universities. These generators, with totally enclosed bodies, operate at noise levels as low as 49 dB, roughly the noise level in a private office.

Honda generators also are powering the Tiger Fan Fest at Auburn and the Quad and Coca-Cola Fan Fest areas at the University of Alabama. In addition, the company is providing its Ultimate Tailgating Experience, an entertaining, interactive tailgating display during home games at both universities. The display demonstrates Honda generators in action, providing quiet, clean power for college football tailgating.

“Special events and tailgating activities have become a staple of college football games, with event hosts setting up TVs, computers, speaker systems, fans, heaters, blenders, cookers and other gear that contribute to the ambience of the outdoor football experience,” said Steve Bailey, vice president, Honda Power Equipment. “Honda’s recreational generators, designed for the ultimate in quality, convenience, portability, quiet operation and fuel efficiency, are an ideal match for the electricity-hungry needs of college football weekend events.”

The Honda Super Quiet Series generators, the EU1000i, EU2000i, EU3000is and EU6500is — are high-quality generators that provide quiet, compact, portable power. To tap into team spirit, Honda is marketing three commemorative EU2000i generators — designed for any trip to the great outdoors — branded for Auburn University available at auburntigers.com/honda, the University of Alabama available at rolltide.com/honda, and the University of Georgia available at georgiadogs.com/honda. Each compact, 46-pound generator sports a team logo and special football team graphics.

This football season, Honda generators also can be found at venues and powering applications in a robust schedule of college football games and events across the country, including:
Interactive Displays at:
• The University of Alabama
• Auburn University
• Chick-Fil-A Kickoff Game and Chick-Fil-A Bowl games in Atlanta
• The University of Georgia
• University of Tennessee
• Penn State University
• The University of Oklahoma

In-game signage at:
• The University of Alabama
• The University of Georgia
•Penn State University

Powering the Fox Sport Tailgate Tour at:
• UCLA at Tennessee
• Illinois at Ohio State
• Alabama at Ole Miss
• South Carolina at Alabama
• Texas at Missouri
• Ole Miss at Auburn
• Ohio State at Penn State
• Florida at South Carolina
• UCLA at USC

Powering the Fan experience areas at:
• Coca-Cola Crimson Village at The University of Alabama
• Tiger Fan Fest at Auburn University
• The Volunteer Village at the University of Tennessee
• The Nittany Village at Penn State University.

Honda Power Equipment, a division of American Honda Motor Co., markets a complete range of outdoor power equipment, including outboard marine engines, general purpose engines, generators, lawnmowers, pumps, snow blowers, tillers and trimmers for commercial, rental and residential applications. Its comprehensive product line is powered exclusively by 4-stroke engines.

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